Premier British youth brand Jack Wills has opened the doors of its new store at Festival Place in Basingstoke.
A favourite with the young fashion-conscious, Jack Wills is known for its heritage prints, sporty casuals and chic country classics with a modern twist.
The new 2,800 sq ft Jack Wills store on Wesley Walk joins other top retailers at Festival Place, including anchor stores Marks and Spencer and Debenhams, as well as Apple, Zara, Superdry, Next, River Island, Fat Face, Jack and Jones, and GAP.
Neil Churchill, Centre Director, said: “We are delighted to welcome Jack Wills to Festival Place.
“Since 2015, we have signed 25 new leases and increased footfall by more than two million, taking our annual total to 22.4 million customers.
“The addition of this high-quality, aspirational British clothing brand to our line-up of top retailers and restaurants continues to make Festival Place even more enticing.”
Neil Beaman, property director at Jack Wills, said: “Festival Place is the ideal location for our first Basingstoke store. Improvements to the centre and the strong catchment profile means we’re confident of trading well.
“For more than 18 years, Jack Wills has focused on the highest-quality clothing and a spirited and inspired youthful appeal, epitomising what it is to be British, irreverent and carefree.
“We are looking forward to providing our Hampshire customers with even more choice.”
For more information, visit festivalplace.co.uk.