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A business improvement district is a business-led organisation that uses professional expertise and experience to deliver additional improvements to a specific area.

A BID is created by a formal ballot in which you, along with the majority of businesses within your area, are given the opportunity to agree to support a business plan. The plan is created specifically to deliver improvements to your business and those of your fellow business owners, by improving your area. You and your peers pay a small amount into a pot of money to enable the agreed plan to
be delivered.

BIDs were first established in Canada and the US in the 1960s and now exist across the globe,
including in South Africa, Germany, Japan, New Zealand and Australia. Currently, there are over
320 BIDs across the UK. Legislation enabling the formation of BIDs was passed in 2003 in England
and Wales (with subsequent regulations published in 2004 and 2005 respectively) and in 2006 in
Scotland.

 

The benefits of BIDs are wide-ranging and include:

• Businesses decide and direct what they want in their area
• Businesses are represented and have a voice in issues affecting their trading area
• BID levy money is ring-fenced for use only in the BID area
• Increased footfall and spend
• Improved staff retention
• Potential to reduce business costs
• Enhanced marketing and promotion
• Support with looking at infrastructure and climate change
• Guidance in place-shaping vision activities
• Facilitated networking opportunities with neighbouring businesses
• Assistance in dealing with the Council, Police and other public bodies

 

How much will it cost? 

As we are business people ourselves, the Basingstoke Together BID team appreciate and fully
understand that the cost to businesses should be proportionate and affordable. For the upcoming
Term, the levy rate has been kept the same as the previous Term and is based on the rateable value of the premises you occupy.

For the majority of businesses in the town, the cost will be equivalent to the price of a weekly coffee, and we’re confident you will see the exceptional value being offered.

 

What if the town chooses not to support the BID for a second term?

If the majority of businesses choose not to renew the ballot, the Basingstoke Together Business Improvement District company will, unfortunately, be wound up by March 31st 2021 (the date the
current levy has been paid to).

The Rangers will cease patrolling the streets from Saturday, March 27th. The website and social media platforms will be removed and unlisted. The following functions for the town businesses will cease:

• Promotion on social media and via digital channels
• Free photography
• Free video advertising
• Free marketing support
• Free training
• Christmas lights, Market Place
• Representation with the local authority
• Representation with local and national media
• Representation with Government
• Partnerships with Hampshire Chamber, Safer North Hants, Hampshire Police,
Destination Basingstoke
• Co-ordination across the town

GET IN TOUCH WITH US, WE'D LOVE TO HELP YOU.

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